Blogs

Elections today are influenced not only by ideology, but also with the strength of campaign finances and the power of marketing.Whether it’s …

Micro-targeting, a transformative political campaign strategy, is now redefining how political parties engage with voters. It’s a political strategy used by parties …

India, the world’s largest democracy, holds elections on a very large scale. To win elections, political parties need a well-planned strategy, an …

The Bodoland Territorial Council is an important political event in Assam’s Bodoland region. It plays a vital role in not only shaping …

Is a voter’s mindset just one scroll away? In many cases, yes. With the growing influence of social media, political campaigns are …

Conventionally, political campaigns always relied on polling to guide research and shape messaging. However, the digital war room has revolutionized this process. …

Across the world, digital advancement has changed the way political campaigns are strategized and executed, with India being no exception. Central to …

Want to stand out in today’s data-driven political landscape? Then establishing a strong personal brand isn’t optional; it’s mandatory. The following blog …

After the announcement of tickets, the real power play in the election campaign begins. This marks the phase where public attention intensifies; …