Digital Analytics

Digital Analytics

People engage with the material on blogs and social media networking sites through subscribing to Facebook pages, following Instagram accounts, following Twitter profiles, and watching videos on YouTube. In order to tailor the material for each voter based on their browsing history, interests, and patterns of content consumption, social media networks use AI and algorithms. Political Parties or politicians can understand these patterns of content consumption and responsiveness through the means of Digital Analytics.

Political Edge Digital Analytics Services

As a political consulting firm in India, we provide three different types of analytics that help us comprehend political campaign management


Descriptive analytic

Descriptive analytics

We can examine a variety of visitor metrics and characteristics, such as bounce rate, exit rate, geography, age, and gender, as well as device, browser, and content engagement rates.

predictive analytic

Predictive Analytics

Using this, we can determine whether people will favour a particular political figure or candidate. Big data analytics allows us to forecast the results.

prescription analytic

Prescriptive Analytics

On the basis of consistent analysis of the insights, politicians or political parties might modify or reengineer the content strategy to bring better results. 

We have a vast network of the best political consultants and campaign strategists in India. Our initiatives for successful political campaigns in India include establishing our mission, learning about the voter segments, fixing and adhering to a budget, choosing the right media for reaching voters, focusing on the voters’ involvement in campaigning, conducting political surveys, and much more.


WHY CHOOSE Political Edge

for Political Consulting?

We are one of the top political consulting firms in India, handling a variety of political advertising situations and producing results that will help you and your party win the election. Various parties get in touch with us to spread the word about their event more widely on social media. We provide a range of political services to the political parties and additionally aid in strong political advertising.