Is a voter’s mindset just one scroll away? In many cases, yes. With the growing influence of social media, political campaigns are now using data, search trends, and online behavior to understand what people really want. In India, where elections are massive and diverse, digital analytics can be a game-changer for political campaigns. This blog […]
Conventionally, political campaigns always relied on polling to guide research and shape messaging. However, the digital war room has revolutionized this process. More than 70% of the voters use social media, news platforms, and messaging apps, and staying ahead of the curve is no longer optional. This is where a digital war room becomes indispensable, […]
Across the world, digital advancement has changed the way political campaigns are strategized and executed, with India being no exception. Central to this digital evolution is the use of dashboard analytics. It equips political strategists with real-time insights, performance metrics, and data-driven decision-making across the entire campaign lifecycle. In the following sessions, we’ll explore how […]