Election campaigns in India have undergone significant changes over the years. Today it’s no longer limited to just speeches, rallies, posters and distributing of manifestos. Behind every election campaign, political consultants are shaping how leaders should speak and reach to voters. By using effective political campaigns strategy, data and new technology, these professionals make election […]

In modern politics, branding and image-building have become critical to a candidate’s success. Just as businesses cultivate brands to engage customers, political candidates must strategically shape their image to resonate with voters. In India, where politics blends tradition with digital, managing a candidate’s brand image can make or break an election campaign. This blog will […]